Core Viewpoint - Starbucks is exploring ways to maximize growth opportunities in the Chinese market, which is considered to have significant long-term potential, despite recent challenges from local competitors and economic slowdown [1][2]. Group 1: Market Position and Strategy - China is Starbucks' second-largest market after the United States, highlighting its importance to the company's global strategy [1][2]. - The company has denied reports of a complete sale of its Chinese operations but is considering selling parts of its business as it seeks the best path for growth [2]. Group 2: Competitive Landscape - Starbucks faces increasing competition from local brands such as Luckin Coffee and Mixue Ice Cream, which has intensified price competition in the market [2]. - In response to local competition, Starbucks implemented its first price reduction in China, lowering the average price of several drinks, including iced tea and Frappuccino, by approximately 5 yuan [2].
星巴克否认完全出售中国业务