KWEICHOW MOUTAI(SH:600519) 21世纪经济报道·2025-06-25 08:26Core Viewpoint - The price of Feitian Moutai has been continuously adjusting, recently dropping below key thresholds of 2000, 1900, and 1800 yuan within a month, indicating a significant downward trend in its market value [1][2][3]. Price Trends - As of June 25, 2025, the price of Feitian Moutai original box decreased by 85 yuan to 1830 yuan per bottle, while the price of the scattered bottle fell by 70 yuan to 1780 yuan per bottle [1]. - Earlier in June, the prices were above 2000 yuan, with the original box at 2120 yuan and the scattered bottle at 2050 yuan, marking a decline of 290 yuan and 270 yuan respectively [2][3]. Market Dynamics - Despite the price fluctuations, the scarcity and rigid consumer demand for top products like Feitian Moutai remain unchanged, suggesting that the price drop is a temporary phenomenon [8]. - Sales through major e-commerce platforms like JD.com and Alibaba have shown stable growth in the first five months of the year, with significant increases during the 6.18 shopping festival [8]. Consumer Behavior and Market Outlook - The current price adjustments are seen as a reflection of broader economic pressures, including changing consumer preferences and a decline in traditional drinking culture [10]. - The market is expected to face continued pressure on both volume and price, with a potential bottoming phase anticipated by the end of this year or early next year [12]. Company Strategy - The company is advised to implement measures to maintain market confidence and manage supply effectively to counterbalance the fragile market environment [13]. - Historical strategies, such as controlling supply and addressing pricing issues, have proven effective in stabilizing prices and maintaining market order [13].