上饶银行助力家居消费焕新升级，让“智享生活”走进千家万户

Core Viewpoint - The articles highlight the initiatives taken by Shangrao Bank to boost local consumption and support the home improvement industry, emphasizing the importance of digital finance in enhancing consumer experiences and driving economic growth [1][2]. Group 1: Event and Consumer Engagement - The "618 Shangrao Building Materials and Home Decoration Festival" was launched on June 20, featuring major home decoration brands and immersive consumer experiences, running until June 22 [1]. - The event introduced three major consumer benefits: a total of 200,000 yuan in consumption vouchers, a lottery for eight lucky consumers to receive free living room renovations, and significant discounts on over a thousand popular home materials [1]. Group 2: Economic Impact and Financing Support - Shangrao Bank successfully organized a home appliance exchange event, engaging over 50,000 participants and generating over 500 million yuan in home decoration consumption by the end of May [2]. - The bank has developed the "Digital Loan" product to provide customized financial services for manufacturing enterprises undergoing digital transformation and smart upgrades, thereby promoting local industrial upgrades [2]. Group 3: Digital Transformation and Future Vision - Shangrao Bank completed the adaptation of its mobile banking app to the HarmonyOS, ensuring seamless compatibility with Huawei devices and enhancing service delivery through distributed technology [2]. - The bank aims to continue its journey towards standardized, intelligent, and modernized development, accelerating digital transformation to inject strong momentum into high-quality development of the real economy [2].