当奥迪、奔驰开始“倒车”

Core Viewpoint - Audi has decided to abandon its plan to stop producing internal combustion engine vehicles by 2033, influenced by the strong rise of the Chinese automotive industry [4][8]. Group 1: Industry Trends - Major automotive companies, including Mercedes-Benz and Volvo, are also reconsidering their electric vehicle (EV) strategies, delaying their transition away from internal combustion engines [6][8]. - The initial push towards electrification by traditional luxury car manufacturers occurred in 2021, coinciding with the EU's stringent environmental regulations and China's burgeoning EV market [6][7]. Group 2: Market Performance - Despite the rapid growth of EVs, traditional automakers are facing challenges in the Chinese market, where their EV sales have not met expectations [8][10]. - In 2023, the sales figures for pure electric vehicles were relatively low: Mercedes sold 185,000 units (10% of total sales), Audi sold 164,000 units (10%), and BMW sold 427,000 units (17%) [10][11]. Group 3: Strategic Adjustments - The automotive giants are reassessing their timelines for phasing out internal combustion engines due to disappointing EV sales and profitability challenges [11][12]. - Companies like Audi and Mercedes are extending the production cycles of their internal combustion engine models while also planning to introduce new hybrid models [12][15]. Group 4: Hybrid Technology Focus - The shift towards hybrid vehicles is seen as a strategic response to market conditions, with companies planning to offer a mix of internal combustion, hybrid, and electric vehicles [15][17]. - The market share for hybrids is projected to grow significantly, with estimates suggesting that by 2025, hybrid vehicles could capture around 40% of the market [17][18]. Group 5: Future Outlook - Experts predict a future automotive market divided among pure electric, hybrid, and internal combustion vehicles, with a potential balance of 30% each for electric and hybrid, and 40% for combustion by 2030 [18].