Workflow
物美如何将单品出清从1小时缩至5分钟?
虎嗅APP·2025-06-25 15:06

Core Viewpoint - The collaboration between Duodian Shuzhi and Wumart Group aims to address the persistent issue of unsold fresh and short-shelf-life products in the retail sector by implementing a "data-driven + process reconstruction" strategy to create an intelligent dynamic clearance system, which can be replicated across the retail industry [4][5][6]. Group 1: Industry Challenges - The retail sector faces significant profit erosion due to unsold products, particularly in the fresh and short-shelf-life categories, where traditional discounting methods are ineffective [5][6]. - Rigid promotional mechanisms fail to adapt to the unique inventory and customer flow dynamics of different stores, leading to inefficiencies [5][6]. Group 2: Dynamic Clearance System Implementation - The dynamic clearance project focuses on high-value clearance scenarios within the "people, goods, and environment" triangle of retail, starting with high-priced, high-volume meat products in busy Wumart stores [5][6]. - The implementation process involves a closed-loop system that simplifies the clearance workflow from five manual steps to just one, significantly reducing the time required for product clearance from one hour to five minutes [5][6]. Group 3: Data and Process Integration - The system utilizes a variety of data types, focusing on key factors such as inventory, real-time sales, and store type to optimize discount decisions [15][17]. - The integration of online and offline processes allows for unified configuration of clearance plans, addressing the previous fragmentation in promotional activities [19][20]. Group 4: Employee Engagement and Training - To mitigate resistance from store staff regarding process changes, the solution emphasizes real-life experiences of employees who benefit from reduced workload and increased efficiency [6][29]. - The project involves training and demonstrating the system's effectiveness through pilot stores, ensuring that employees see tangible benefits from the new processes [22][29]. Group 5: Scalability and Future Expansion - The dynamic clearance system is designed to be scalable, with the potential to extend its application from fresh products to short-shelf-life items and other categories, contingent on accurate data management and industry knowledge integration [33][34]. - The system's success hinges on continuous feedback and adjustments based on real-world performance, allowing for fine-tuning of strategies to suit different store types and customer behaviors [31][32].