美团高级副总裁李树斌：点评App会跟美团App越长越不同

Core Viewpoint - The article discusses the recent developments and strategic direction of Dazhong Dianping (大众点评) under the leadership of Li Shubin, emphasizing its role as a key player in the local consumption landscape and its integration into Meituan's core local business [2][3]. Business Performance and Market Position - Dazhong Dianping's "Must-Eat List" for 2025 was unveiled, featuring 3,091 restaurants across 144 cities, with food orders reaching 900 million in the past year [3]. - The competitive landscape for Meituan's local services has evolved into a normalized state, with increased user engagement and a significant year-on-year growth rate in in-store consumption [4]. Strategic Integration and Collaboration - The integration of Dazhong Dianping into Meituan's core local business has enhanced its operational capabilities, leveraging Meituan's extensive infrastructure and business development resources [4][5]. - Li Shubin emphasizes that Dazhong Dianping remains an independent entity with its own identity, focusing on user experience rather than solely on commercial objectives [5][21]. Content and User Engagement - Dazhong Dianping prioritizes "information density" to ensure users can easily find relevant content without feeling overwhelmed by unrelated information [4][10]. - The platform aims to balance its role as both a tool for searching and a content platform, adapting to user needs based on their engagement style [9][10]. Authenticity and Trust in Reviews - The "Must-Eat List" is based on genuine user reviews, with strict measures in place to prevent manipulation of ratings and ensure the integrity of the rankings [12][15]. - Dazhong Dianping's commitment to authenticity is reinforced by a robust algorithmic team and regular monitoring to maintain the credibility of its content [12][15]. Market Trends and Consumer Preferences - There is a noticeable shift in consumer preferences from efficiency to experience, with a growing recognition of small, local restaurants alongside larger chains [14][19]. - The platform is actively exploring new markets, including smaller cities and overseas locations, to enhance its reach and user engagement [22][23]. Future Directions and Innovations - Dazhong Dianping plans to introduce new marketing initiatives, such as "Must-Eat Packages," to help featured restaurants boost their sales and visibility [16][17]. - The company is also looking to integrate AI capabilities to improve the user experience in finding restaurants and managing information [28].