BOSS直聘发新股募资，掘金增量市场

Core Viewpoint - BOSS Zhipin is leveraging incremental market opportunities to maintain growth despite a challenging recruitment platform environment, focusing on blue-collar workers, third-tier cities, and small businesses [2][3][4]. Group 1: Financial Performance - In Q1 2025, BOSS Zhipin achieved revenue of 1.923 billion yuan, a year-on-year increase of 12.9%, with online recruitment services for corporate clients accounting for over 98% of this revenue [5]. - The platform's total paid corporate clients reached 6.4 million, a year-on-year increase of 12.3%, while the average monthly active users grew by 23.6% to 57.6 million [5]. - The company reported a net profit of 512 million yuan in Q1, a significant year-on-year increase of 111.9%, with adjusted net profit rising by 43.9% to 764 million yuan [8]. Group 2: Future Outlook - Despite strong performance, BOSS Zhipin's revenue growth is entering a declining phase, with Q2 2025 revenue expected to be between 2.05 billion and 2.08 billion yuan, indicating a growth rate of only 6.9% to 8.5% [11][12]. - Management has prioritized ensuring stable profit growth over accelerating business expansion, focusing on cost optimization and efficiency improvements [13]. Group 3: Market Strategy - BOSS Zhipin has shifted its strategic focus from first-tier cities to second and third-tier cities, with blue-collar users contributing 34.8% of the platform's user base in 2024, up from 29.8% in 2021 [16][17]. - The company aims to enhance the user experience for blue-collar and lower-tier city users, simplifying service processes and content [17][18]. - The recruitment market's evolving dynamics necessitate a balance between revenue growth and social responsibility, emphasizing the need for transparency and efficiency in the recruitment process [18].