POP MART(HK:09992) 吴晓波频道·2025-06-26 16:47Core Viewpoint - The article discusses the rising popularity of the "kidulting" trend, exemplified by the success of the toy "Labubu," which has seen significant sales growth and reflects a broader consumer behavior among young adults seeking emotional comfort through playful products [4][8][16]. Group 1: Labubu's Success - The Labubu series generated over 3 billion yuan in revenue in 2024, marking a 726% year-on-year increase [4] - Sales of Labubu blind boxes in the US and Europe grew by 800% and 500% respectively in April [4] Group 2: Changing Demographics in Theme Parks - A significant portion of visitors to Shanghai Disneyland are young adults aged 20 to 30 without children, accounting for nearly half of total visitors, while those aged 30 to 50 without children exceed 30% [7] Group 3: The Kidulting Trend - The "kidulting" phenomenon refers to adults purchasing toys and visiting theme parks to alleviate stress and seek emotional comfort [9][12] - The global kidulting market reached a size of $2.3 trillion in 2023, with an expected annual growth rate of 18% over the next five years [10] Group 4: Consumer Behavior Insights - In China, 79% of plush toys are purchased by individuals from the post-90s and post-00s generations, with 40% owning more than 15 plush toys [11] - The rise of the kidulting trend is attributed to high employment pressures and living costs, leading to increased emotional distress among young people [13][14] - Young consumers are shifting from material satisfaction to seeking emotional fulfillment and experiences, willing to pay for products that resonate with their feelings and individuality [15][16]