技术老将吕文斌首秀，长城欧拉还能重生吗？

Core Viewpoint - Ora is shifting its brand strategy to attract a broader customer base beyond just female users, with a focus on elegance, refinement, and retro aesthetics [2][4][5]. Group 1: Brand Strategy and Leadership Changes - The 2025 Ora Good Cat was officially launched on June 27, marking the first product under the new leadership of General Manager Lv Wenbin [2]. - Lv Wenbin, with over 20 years of experience at Great Wall Motors, aims to revitalize the Ora brand and strengthen its position in the competitive electric vehicle market [3]. - Great Wall Motors plans to re-establish independent channels for Ora and has showcased four new models to dealers, indicating a strategic shift [2][3]. Group 2: Product Development and Market Position - Starting in the second half of the year, Ora will introduce at least two new products: an A-class SUV and an A-class sedan, both priced under 150,000 yuan [2][5]. - The sales performance of Ora has significantly declined, with only 63,300 vehicles sold in 2024, a nearly 50% drop from its peak [3]. - In the first five months of 2025, Ora's cumulative sales were 10,625 units, reflecting a year-on-year decrease of 58.69% [3].