LZLJ(SZ:000568) 21世纪经济报道·2025-06-27 07:46Core Viewpoint - Technology is seen as a means to activate traditional industries rather than disrupt them, with Luzhou Laojiao showcasing its embrace of technological innovation at the World Economic Forum [1] Group 1: Embracing Technological Innovation - Luzhou Laojiao is undergoing a critical transformation from traditional brewing to intelligent and digital processes, aiming for industry upgrades through technology [1][4] - The company has established a digital twin system that mirrors over 3000 acres of production and supply chain, improving equipment utilization by 45% and reducing operational costs by 25% [5] - AI technology has enabled the creation of a "Golden Production Batch" model, enhancing production efficiency by 70% and increasing the yield of quality products by 30% [6] Group 2: Internationalization and Cultural Promotion - Luzhou Laojiao's high-end brand Guojiao 1573 was the only liquor brand featured at the "Cultural Night" of the 2025 Tianjin Summer Davos Forum, showcasing Chinese culture [2][9] - The company has established a presence in over 70 countries and regions, with brand showcases in 71 major international airports, enhancing global visibility [12] - AI-driven marketing strategies have led to a 40% increase in online sales in Southeast Asia by tailoring products to local preferences [13] Group 3: Industry Leadership and Influence - The company is recognized as a representative of traditional Chinese culture, participating in various international events to promote Chinese liquor [12] - Luzhou Laojiao's intelligent packaging center, built to "lighthouse factory" standards, has doubled production efficiency and set a benchmark for the industry [7] - The integration of advanced technologies is not only enhancing Luzhou Laojiao's operational efficiency but also providing replicable solutions for the broader industry [7][14]