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欲重大资产重组!再增巨额商誉!梦网科技商誉还会炸雷吗?

Core Viewpoint - Mengwang Technology plans to acquire 100% of Bicheng Digital for 1.28 billion yuan, aiming to enhance its business structure and expand service offerings in the e-commerce sector [1][7]. Group 1: Transaction Details - The acquisition will be executed through a combination of share issuance and cash payment, with a total transaction price of 1.28 billion yuan and additional fundraising not exceeding 830 million yuan [1]. - This transaction constitutes a major asset restructuring and will not result in a change of the actual controller of the company [2]. Group 2: Target Company Overview - Bicheng Digital, established in May 2010, is an e-commerce service provider that connects global brands with Chinese consumers, offering comprehensive e-commerce services [4]. - The company previously attempted an IPO on the ChiNext board in December 2021, but the application was terminated in August 2022 due to market conditions and business adjustments [5]. Group 3: Financial Performance - Bicheng Digital's projected revenues for 2023 and 2024 are 1.281 billion yuan and 1.363 billion yuan, with net profits of 96.855 million yuan and 74.184 million yuan, respectively [5]. - Historical revenue from 2018 to 2021 shows consistent growth, with revenues of 425 million yuan, 612 million yuan, 867 million yuan, and 516 million yuan, alongside corresponding net profits [5]. Group 4: Valuation and Goodwill - The acquisition is based on a valuation of Bicheng Digital's 100% equity at 1.312 billion yuan, reflecting a significant appraisal increase of 164.91% [9]. - The transaction is expected to generate goodwill exceeding 800 million yuan, which will not be amortized but will require annual impairment testing [12][18]. Group 5: Company Performance and Challenges - Mengwang Technology has faced continuous losses over the years, with revenues from 2021 to 2024 reported at 3.175 billion yuan, 4.157 billion yuan, 5.234 billion yuan, and 4.404 billion yuan, and net losses of 238 million yuan, 722 million yuan, 1.822 billion yuan, and a slight profit of 42 million yuan in 2024 [14]. - The company attributes its losses to declining margins in traditional cloud messaging services and delays in new business developments, leading to high expenditure [15].