雷峰网·2025-06-27 10:33Core Viewpoint - Great Wall Motors is aggressively pursuing the new energy vehicle market by launching six new models within a year, aiming to double the sales of its premium brand, Wey, from 40,000 units in 2024 to a target of 80,000-100,000 units in 2025 [2][4]. Product Strategy - Wey has launched two new models, the Gaoshan 8 and Gaoshan 9, in May, achieving over 2,000 units in sales, a significant increase from previous monthly sales of only a few hundred units [6]. - The company plans to release the Gaoshan 7, a family-oriented high-end MPV, in the third quarter, with expectations of combined monthly sales of over 5,000 units for the Gaoshan series [7]. - In addition to the Gaoshan series, Wey will introduce two new SUVs, a large SUV and a mid-sized SUV, starting in the third quarter, targeting competitors like Li Auto [8]. - A plug-in hybrid sedan is also planned for release by the end of the year, marking a significant year for Wey's transition to smart new energy vehicles [9]. Direct Sales Strategy - Wey is transitioning to a direct sales model, with over 430 direct sales stores established by late May, aiming to reach 600 by the end of the year, covering more than 200 cities [12][13]. - The new CEO, Feng Fuzhi, is focusing on building this direct sales system, leveraging his experience from previous roles in other automotive companies [11][12]. Marketing and Branding - The company is enhancing its marketing strategies, with a focus on direct engagement with consumers to better understand market demands and user needs [13]. - Great Wall Motors is also learning from successful marketing practices of other automotive companies and tech firms like Xiaomi [13]. Overall Strategy - Great Wall Motors is simultaneously advancing its product offerings, sales channels, and marketing efforts to establish Wey as a mainstream player in the new energy vehicle market [14].