虎嗅APP·2025-06-27 13:23Core Insights - Alibaba International's AI search tool Accio has surpassed 1 million users within six months of launch, significantly increasing inquiry volume by 10 times month-over-month as of April [1][12]. - The transition to AI at Alibaba International began in 2023, with the platform fully integrating AI into its search functions by June, resulting in a 42% year-on-year growth in foreign trade orders during the 618 shopping festival [2][9]. - The competitive landscape for AI in cross-border e-commerce is intensifying, with major players like Amazon and Shopee launching their own AI tools [3][4]. Group 1 - Accio serves as a representation of Alibaba International's broader AI transformation strategy, which aims to enhance operational efficiency for sellers before addressing buyer-side needs [12][14]. - The platform's growth is attributed to improved transaction capabilities, including logistics and payment systems, alongside the integration of AI in search functionalities [9][10]. - The reliance of small and medium-sized enterprises (SMEs) on Chinese supply chains remains strong despite global trade uncertainties, highlighting the unique position of Chinese sellers in meeting diverse and flexible demands [8][9]. Group 2 - The AI capabilities of Alibaba International are being developed in multiple layers, including the creation of AI-native applications like Accio and the enhancement of existing services through AI [12][13]. - The decision to prioritize seller efficiency over buyer needs in AI deployment is based on the belief that many operational tasks should not rely on human labor, thus allowing AI to streamline processes [13][14]. - The company aims to evolve Accio into a comprehensive B2B search engine that not only provides product information but also facilitates supplier comparisons, communication, and order fulfillment [15][19]. Group 3 - The challenges faced during the AI transformation include balancing technical capabilities with user needs, as well as defining clear and meaningful performance metrics for AI products [21][22]. - The organization emphasizes the importance of a company-wide understanding of AI's potential, encouraging all employees to identify how AI can enhance their roles and productivity [30][31]. - The approach to AI integration involves iterative development and market testing, allowing for continuous feedback and adjustments based on user experiences [24][26].