引领小分子氨基酸奶粉新标准：高培凭借品类创新与市场表现获艾瑞双证明

Core Viewpoint - The infant formula milk powder market in China is transitioning from traditional nutritional supplementation to a new phase of precision nutrition management, driven by changing consumer demands and technological advancements [3][9]. Group 1: Market Position and Innovations - High Pei brand has been awarded two market position certifications: "China's best-selling small molecule amino acid low-allergen grass-fed milk powder" and "the world's first small molecule amino acid milk fat globule membrane milk powder" [2]. - The demand for small molecule amino acid milk powder is growing due to rising rates of cow's milk protein allergy (CMPA) among infants, leading to a strong market for low-allergen and high-absorption products [3][4]. - High Pei's sub-brand, IAM NZ, has established a strong market presence since its entry into China in 2015, with a zero non-compliance rate over ten years [5]. Group 2: Technological Advancements - The key technological elements for small molecule amino acid milk fat globule membrane milk powder include the addition of hydrolyzed small molecule amino acids for better absorption and the incorporation of milk fat globule membrane (MFGM) components, which are crucial for brain development [4][7]. - High Pei has successfully integrated small molecule amino acids and MFGM into its products, achieving a significant technological breakthrough recognized by new national standards [7]. Group 3: Market Performance and Consumer Recognition - High Pei has established a leading market position in the small molecule amino acid low-allergen grass-fed milk powder segment, with sales performance ranking first in 2024 [6]. - The brand's commitment to research and development has translated its technological advantages into competitive market strengths, reinforcing its leadership in the niche market [6][9]. Group 4: Future Outlook - The ongoing trend of consumer upgrading and health demands is expected to further strengthen the advantages of brands with comprehensive technological systems and scientific formulations [9]. - High Pei's continuous innovation and product upgrades are anticipated to guide the development direction of the small molecule amino acid milk powder category, contributing to the overall quality improvement of the infant formula milk powder industry [9].