BOSS直聘这场港股发售，为了谁？

Core Viewpoint - BOSS Zhipin's recent public offering in the Hong Kong market is not merely a capital-raising exercise but a strategic move to reshape its shareholder structure and enhance market liquidity [1][2][4]. Group 1: Public Offering Details - On June 25, BOSS Zhipin launched a public offering of 30 million Class A ordinary shares, representing 3.2% of the post-offering share capital, with an option to increase by up to 4.5 million shares [1]. - The offering is notable for allocating 10% of the shares, or 3 million shares, to individual investors, which is uncommon in typical institutional-focused offerings [1][2]. - The offering has seen strong demand, with international placements oversubscribed by over three times, indicating confidence from long-term investors in the company's future [1][2]. Group 2: Strategic Intent - The offering aims to create a more diverse shareholder base, transitioning from merely having a stock code to having a multi-faceted group of shareholders [2][6]. - BOSS Zhipin's management emphasizes that the offering is about establishing a genuine connection with the local market rather than just raising funds [4][6]. - The company seeks to address liquidity issues and reduce shareholder concentration, which has been a challenge since its initial public offering in 2022 [5][6]. Group 3: Financial Health - BOSS Zhipin is in a strong financial position, with a projected net profit of 1.567 billion RMB in 2024 and a net profit margin exceeding 42% [2]. - The company has maintained robust operating cash flow, exceeding 800 million RMB for five consecutive quarters, with cash equivalents nearing 15 billion RMB [2][4]. Group 4: Market Positioning - The public offering is designed to create initial stock supply, breaking the "no stock, no buy" market structure that has hindered trading activity [5][9]. - BOSS Zhipin aims to build a local investor base in the Hong Kong market, which is crucial for its long-term growth and stability [6][7]. - The company is focused on establishing a deeper relationship with investors, enhancing market understanding and engagement [9][16]. Group 5: Business Model and Growth - BOSS Zhipin's growth strategy is centered around improving matching efficiency in recruitment, leveraging a unique platform that integrates direct chat, recommendations, and mobile access [11][13]. - The company has successfully expanded its user base, serving over 16.6 million enterprises and achieving 57 million monthly active users by Q1 2025 [11][14]. - BOSS Zhipin is also diversifying its offerings by targeting blue-collar job markets and integrating AI technology to enhance platform capabilities [14][15]. Group 6: Long-term Vision - The company is focused on building a resilient matching model that can adapt to diverse and complex recruitment needs, ensuring long-term sustainability [15][16]. - BOSS Zhipin's approach contrasts with the fast-paced strategies of many peers, emphasizing steady growth and strategic stability [17][18]. - The goal is to create a capital market product that allows investors to genuinely "hold" the company rather than just "hear about" it [18].