一场关于“0公里二手车”的生意游戏

Core Viewpoint - The emergence of "0-kilometer used cars" is disrupting the automotive sales market, leading to distorted sales data for car manufacturers and creating challenges for traditional car sales practices [4][5][36]. Group 1: Market Dynamics - "0-kilometer used cars" are defined as vehicles with mileage between 0 and 1000 kilometers that are sold as used cars despite being nearly new [7][11]. - The second-hand car market has seen a significant shift, with the volume of second-hand car transactions surpassing new car registrations for four consecutive years since 2020, indicating a change in consumer preferences [11][12]. - The appeal of "0-kilometer used cars" lies in their cost savings, as they can save buyers on purchase tax and insurance premiums, making them attractive to various consumer groups, including young graduates and middle-aged workers [16][17]. Group 2: Industry Practices - The rise of "0-kilometer used cars" is partly driven by car manufacturers and dealers engaging in practices to meet sales targets, such as registering vehicles under company names to inflate sales figures [25][28]. - Some manufacturers tie warranties and services to the first owner, creating a situation where second-hand buyers, especially those purchasing for ride-hailing services, do not benefit from these protections [23][24]. - The market for "0-kilometer used cars" has also attracted international buyers, particularly from Central Asia and Africa, who are less concerned about the vehicle's registration status [19][35]. Group 3: Market Impact - The proliferation of "0-kilometer used cars" is leading to price wars, affecting the profitability of traditional car manufacturers and dealers, as these vehicles can be sold at significantly lower prices than new cars [36][37]. - The reliance on "0-kilometer used cars" as a financial tool for manufacturers and dealers is creating a cycle of pressure that ultimately harms the market, as it shifts focus from genuine sales to speculative practices [36][37]. - The market is witnessing a decline in the number of young buyers opting for "0-kilometer used cars," as many are becoming more rational in their purchasing decisions due to price adjustments by manufacturers [17][18].