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骂游戏,赚大钱
36氪·2025-06-28 14:41

Core Viewpoint - The article discusses the booming industry surrounding anti-gaming sentiments in China, highlighting how parents' anxieties about their children's gaming habits have led to a lucrative market for various educational and rehabilitation services, often at exorbitant prices [4][5][55]. Group 1: Industry Overview - The anti-gaming industry in China has evolved into a comprehensive ecosystem, including offline seminars, online courses, and rehabilitation schools, with a market size estimated to exceed 700 billion yuan by 2025 [5]. - Influential figures like Wang Kun have amassed millions of followers by promoting anti-gaming rhetoric, which resonates with anxious parents seeking solutions for their children's gaming addiction [7][22]. - The industry capitalizes on parents' fears, offering high-cost solutions such as training camps and personal coaching, often with little to no tangible results for the children involved [34][55]. Group 2: Key Players and Their Strategies - Wang Kun, a prominent figure in the anti-gaming movement, charges significant fees for his courses, with some programs priced at 39,800 yuan, promising to transform children's futures [17][55]. - The marketing strategies employed by these figures often involve emotional manipulation, where parents are made to feel inadequate unless they invest in these costly programs [12][23]. - The industry is characterized by a lack of accountability, with many parents reporting dissatisfaction with the services provided, yet continuing to invest due to the fear of their children falling behind [35][55]. Group 3: Parental Dynamics and Emotional Manipulation - Parents are often drawn into this cycle of anxiety and spending, believing that they are saving their children from a bleak future by investing in these programs [4][55]. - The emotional narratives presented by these influencers create a sense of urgency and desperation among parents, leading them to make impulsive financial decisions [19][23]. - Many parents express feelings of helplessness and frustration, often resorting to these services as a last resort to address their children's behavioral issues [32][41]. Group 4: Consequences for Children - The children subjected to these programs often experience negative outcomes, including increased emotional distress and a deterioration of parent-child relationships [52][55]. - Reports indicate that some rehabilitation programs employ harsh methods that can lead to long-term psychological harm, rather than the promised improvements [42][46]. - The narrative surrounding gaming as a primary cause of children's issues oversimplifies complex family dynamics and educational challenges, often ignoring the root causes of these problems [31][52].