艾瑞咨询·2025-06-28 14:46Core Insights - The article emphasizes the evolution of national health management towards a holistic approach, focusing on the balance of body, mind, and spirit, with home-based exercise and relaxation becoming essential components of health management [1][5][8]. Group 1: Health Management Trends - National health management is transitioning from physical health to a comprehensive balance of body, mind, and spirit, driven by high-pressure lifestyles [1][5]. - The combination of exercise and relaxation is identified as a powerful method for maintaining health, with a focus on creating a supportive home environment [9][11]. Group 2: Target Demographics - The population focused on health relaxation is segmented into four groups: "Energetic Lifestyle Enthusiasts," "Self-Discipline Managers," "Home Relaxation Seekers," and "Relaxation Wellness Advocates" [2][41]. - The "Energetic Lifestyle Enthusiasts" prioritize sleep quality and prefer home as their relaxation space, often engaging in activities like stretching and light exercise [3][44][47]. - The "Self-Discipline Managers" emphasize energy balance and often utilize their home environment for relaxation, particularly in the bedroom and kitchen [53][56]. - The "Home Relaxation Seekers" favor a laid-back lifestyle, using their home as a sanctuary for relaxation, with a focus on static activities like watching TV or using their phones [64][69]. - The "Relaxation Wellness Advocates" seek to alleviate stress through home-based wellness practices, often engaging in activities like stretching and cooking healthy meals [74][76]. Group 3: Home Environment as a Relaxation Hub - The home is identified as the primary relaxation space, with a blend of static and dynamic relaxation methods being utilized [12][35]. - Furniture comfort is crucial for relaxation effectiveness, with smart beds and sofas being the preferred products for enhancing relaxation experiences [37][38]. - The demand for home fitness and relaxation solutions is expected to grow, supported by national health strategies and technological advancements [15][16]. Group 4: Product Preferences - "Energetic Lifestyle Enthusiasts" prefer smart beds and mattresses designed for recovery, focusing on breathable materials and supportive features [50]. - "Self-Discipline Managers" seek products with health monitoring capabilities, emphasizing smart sofas and beds that support their lifestyle [60]. - "Home Relaxation Seekers" prioritize long-term comfort in their furniture choices, favoring sofas that provide support and ease of maintenance [72]. - "Relaxation Wellness Advocates" look for smart beds and mattresses that promote relaxation and muscle recovery, with features like silent operation and moisture-wicking materials [80].