这家老字号食品要上市了！你吃过吗？

Core Viewpoint - Qiyunshan Food Co., Ltd. is preparing for an IPO, aiming to leverage its leading position in the southern hawthorn snack market, with significant revenue growth and a strong focus on R&D and offline sales channels [1][4][8]. Group 1: Company Overview - Qiyunshan Food was established in 1958, making it one of the oldest food manufacturers in the Ganzhou region, with a history of 67 years [3][4]. - The company specializes in southern hawthorn products, particularly the southern hawthorn cake, which has been on the market for 33 years [4][5]. - In 2024, Qiyunshan Food held a 32.4% market share in the southern hawthorn snack market, solidifying its position as the industry leader [4]. Group 2: Financial Performance - The company's revenue has shown consistent growth, reaching 2.17 billion, 2.47 billion, and 3.39 billion in 2022, 2023, and 2024 respectively, with a year-on-year increase of 40.8% in 2024 [4]. - Net profit figures for the same years were 25.63 million, 23.70 million, and 53.20 million, with a remarkable year-on-year growth of 124.42% in 2024 [2][4]. Group 3: Sales Channels and Strategy - Qiyunshan Food primarily relies on offline sales, with 89% of its revenue coming from this channel, supported by an increase in the number of third-party distributors from 140 to 199 [6][7]. - The company has a presence on e-commerce platforms like Tmall and Douyin, but has not yet established its own online sales platform, with online direct sales accounting for 9.7% of total revenue in 2024 [7]. - The company plans to use funds from the IPO to enhance R&D capabilities, expand production and storage, develop e-commerce infrastructure, and strengthen its distribution network [8].