Core Viewpoint - The article highlights the latest trends and developments in the new consumption sector, focusing on product launches, collaborations, and significant industry events that indicate growth and innovation in the market [3][4][5]. New Product Launches - Jasmine Milk White has introduced a summer product, "Mascarpone Salty Cheese Milk," which reinterprets the classic tiramisu dessert [4]. - Mengniu has launched a new product, "Freshly Squeezed Corn Milk," made from whole sweet corn and 100% fresh milk [5]. - YiLi has released a new "Small Milk Jug" yogurt, featuring 100% fresh milk and a clean label with high protein content [5]. - Hey Tea has introduced a seasonal product, "Strange Fragrant Yellow Skin Peach," using fresh local fruit [7]. - DQ plans to open 800 new stores within three years, expanding its brand presence [14]. Collaborations and Partnerships - Luckin Coffee has partnered with the series "Chang'an's Lychee" to launch a new product line featuring lychee-infused beverages [10][12]. - The hand-crafted lemon tea brand, Ningji, has collaborated with "Junji Ito's Horror Collection" to launch summer drinks [4]. Financing and Investments - The mathematician coffee brand has completed a new round of financing, raising several million yuan [20]. - Anxin Fresh Life has successfully completed a 28 million yuan financing round to enhance its supply chain and expand its store network [22]. - Saint Bella has officially listed on the Hong Kong Stock Exchange, with significant oversubscription in its IPO [20]. Industry Events - Farmer Spring has officially entered the Hong Kong market, with plans to distribute its products across over 3,500 sales points [13]. - Decathlon has opened a new store in Hangzhou, utilizing an innovative operational model to enhance customer experience [13]. - Sasa International announced the closure of all its mainland stores, shifting focus to online business [36].
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新消费智库·2025-06-29 12:54