05’25国内消费级AR市场销量连续增长，VR市场持续低迷

Core Insights - The article highlights the continuous growth in the domestic consumer-grade AR market while the VR market remains sluggish [1]. Group 1: Market Trends - The report covers monthly sales trends for consumer-grade AR/VR in China from May 2024 to May 2025, indicating a positive trajectory for AR sales [5]. - The VR market is experiencing ongoing low performance, contrasting with the growth seen in the AR segment [1]. Group 2: Market Structure - The analysis includes trends in market structure for consumer-grade AR/VR products, detailing the competitive landscape and brand performance [5]. - The report provides insights into price segment trends, showcasing how pricing strategies are evolving within the AR/VR markets [5]. Group 3: Technology Trends - The document discusses advancements in display technology and optical technology within the consumer-grade AR/VR markets, emphasizing their impact on product performance [5]. - It also includes information on the top-ranking models in both the AR and VR markets as of May 2025, reflecting consumer preferences and technological advancements [5]. Group 4: Investment and Financing - The report mentions the investment and financing situation for June 2025, indicating ongoing interest and activity in the AR/VR sector [3].