中国外贸B2B SaaS行业研究报告

Core Insights - The overall growth of foreign trade is slowing down, with a slight recovery expected in 2024, as export focus shifts from Europe and the United States to Southeast Asia and emerging markets [1][6] - Foreign trade B2B companies are prioritizing refined operations to enhance revenue and risk resilience, with 3-5% of net profits allocated to digital transformation, and 15-25% of that for SaaS tool procurement [1][16] - The SaaS market for foreign trade B2B is projected to reach approximately 7.8 billion yuan in 2024, with a growth rate of 29.8% [2][42] Market Environment - The export growth rate has slowed in 2023 compared to 2022, but a slight recovery is anticipated in 2024, particularly in machinery and equipment categories [6] - B2B e-commerce is becoming increasingly dominant in the overall foreign trade market, accounting for about 70% of cross-border e-commerce transactions [6][8] Digital Transformation - Digitalization is seen as a solution to the challenges faced by foreign trade businesses, including market anchoring, customer acquisition, and cost reduction [11] - The digitalization level of foreign trade B2B companies is approximately 40%, with a significant portion willing to invest in digital tools [16][13] SaaS Market Characteristics - The foreign trade B2B SaaS market can be categorized into business growth, operational management, cross-border payment, and compliance [18] - The competitive landscape shows a concentration in business growth and compliance sectors, while website building and operational management are more fragmented [51] AI Integration - AI is increasingly being integrated into various SaaS applications, enhancing decision-making and operational efficiency [35][57] - The application of AI in marketing and operational management is evolving from automation to decision-making support, with a focus on business restructuring [57][59] Emerging Trends - The trend of "service going abroad" is shifting towards "outbound services," with a focus on localizing and adapting products for new markets [54] - New entrants in the foreign trade B2B market include startups and companies transitioning from domestic to foreign trade, highlighting the need for tailored support and services [28][31] Competitive Landscape - Platform-type SaaS providers focus on traffic acquisition, while tool-type providers emphasize functional specialization [48] - The market is characterized by a tiered structure, with leading companies like Xiaoman OKKI holding a significant market share [51]