TRANSFAR ZHILIAN(SZ:002010) 首席商业评论·2025-06-30 04:10Core Viewpoint - The article narrates the inspiring entrepreneurial journey of Xu Guanju and his father Xu Chuanhua, highlighting how a seemingly trivial investment of 2000 yuan in a "mysterious salt" led to the establishment of a billion-dollar business empire, Transfar Group, and the miraculous recovery of Xu Guanju from a life-threatening illness [3][4][5]. Group 1: Early Life and Challenges - Xu Guanju was born in a humble farming family in Zhejiang, where his father, despite being illiterate, demonstrated resilience and a pioneering spirit [5][6]. - In the late 1970s, Xu Chuanhua ventured into tree planting, which initially faced skepticism but eventually became profitable, allowing the family to improve their living conditions [13][14][15]. - The family's fortunes took a downturn in 1985 when Xu Chuanhua lost his job and Xu Guanju was diagnosed with a severe illness, leading to significant financial strain [20][21][22]. Group 2: The Birth of Transfar Group - In a desperate attempt to pay off debts and treat his son, Xu Chuanhua decided to start a business, leading to the establishment of a small workshop for liquid soap production with an initial investment of 2000 yuan [29][33]. - The first year of operation saw sales reach 330,000 yuan, allowing them to clear debts and improve Xu Guanju's health [47]. - A critical turning point occurred when they learned that a key ingredient for their product was simply salt, which underscored the importance of mastering core technology for business success [56][58]. Group 3: Growth and Innovation - After acquiring essential technical knowledge, Xu Guanju became the R&D manager, leading to the development of multiple new products and a significant increase in sales [64][65]. - The introduction of the "901 Special Oil Remover" revolutionized the market, achieving sales of over 20 million yuan in 1992 and earning multiple national awards [85][88]. - By 1995, Transfar Group was officially established, expanding into various sectors including chemicals, logistics, and agriculture [91]. Group 4: Expansion and Modernization - Under Xu Guanju's leadership, Transfar Group adopted a "road port" model for logistics, which became a significant innovation in China's logistics industry [99]. - The company went public in 2004, raising 198 million yuan, and continued to grow, with a reported revenue of 26.717 billion yuan in 2024 [102][106]. - Transfar Group has developed a comprehensive logistics network, processing over 48,000 tons of goods daily, becoming a major player in the logistics sector [109]. Group 5: Corporate Responsibility and Legacy - Xu Guanju emphasizes the importance of corporate responsibility, focusing on employee welfare and community support, while his father remains a symbol of humble beginnings [111][112]. - The company has engaged in various philanthropic efforts, including building healthcare facilities in impoverished areas [114][115]. - The story of Xu Guanju and Xu Chuanhua reflects the spirit of Zhejiang entrepreneurs, showcasing their commitment to innovation and social responsibility [122].