突破1000港元！老铺黄金：不惧金价下跌？

Core Viewpoint - The article discusses the recent performance of Lao Pu Gold, highlighting its stock price increase despite a decline in gold prices, and explores the reasons behind this divergence. Group 1: Stock Performance - Lao Pu Gold's stock price has surged, breaking the 1000 HKD mark, with a notable increase of 14.94% on June 30, reaching a peak of 1035 HKD per share [4]. - In the past three weeks, while gold prices fell nearly 5% from 3453 USD per ounce to 3300 USD, Lao Pu Gold's stock rose by 8% [3][21]. Group 2: Expansion and Market Strategy - The opening of Lao Pu Gold's new store in Shanghai's IFC Mall on June 28 was met with high consumer interest, featuring promotions that led to long queues [6]. - The Singapore store, opened on June 21, showed strong performance with a conversion rate exceeding 95% and high customer traffic, indicating successful international expansion [6][7]. - Analysts predict that the Singapore store's performance could surpass that of other leading stores, marking a significant step in Lao Pu Gold's global brand strategy [7]. Group 3: Consumer Demand and Pricing Strategy - The article notes that while gold prices typically benefit gold jewelry stocks, the current market shows a decline in overall gold jewelry consumption [15]. - Lao Pu Gold has adopted a cautious approach to store expansion, focusing on a direct sales model that creates a sense of scarcity, contrasting with competitors who expand aggressively [23]. - The company has implemented annual price increases of approximately 8% to 20% across different product lines, which helps maintain profitability even when gold prices fluctuate [24][25].