帝亚吉欧如何用一个小程序解锁”理性饮酒“新方案？

Core Viewpoint - The article discusses the launch of Diageo's upgraded "DrinkIQ" WeChat mini-program, which aims to promote responsible drinking by providing consumers with personalized assessments of their drinking risks and educating them on alcohol consumption [1][5][12]. Group 1: Mini-Program Features - The "DrinkIQ" mini-program allows users to test their personal drinking risk, learn about alcohol-related issues, and access tailored responsible drinking plans [1][5]. - New features include an "Alcohol Calculator" that helps consumers understand the alcohol content in different beverages, enabling them to create personalized drinking plans [5][11]. - Interactive modules such as "Self-Assessment," "Smart Drinking Test," and "Refuse Drunk Driving" provide knowledge and real-life case studies, enhancing consumer engagement [5][11]. Group 2: Brand Responsibility and Consumer Engagement - Diageo emphasizes the importance of responsible drinking as part of its corporate social responsibility, aiming to guide consumers towards a balanced lifestyle [7][9]. - The company has launched a campaign titled "Drinking has a Scale, Life has an Attitude," in collaboration with Xinhua News, to advocate for responsible drinking [9][11]. - Diageo utilizes various channels, including new media and community platforms, to disseminate knowledge about responsible drinking and the dangers of drunk driving [11][12]. Group 3: Long-term Commitment to Responsible Drinking - Diageo has integrated the promotion of responsible drinking into its sustainable development plan, making it a key component of its ESG (Environmental, Social, and Governance) strategy [14]. - The company aims to create a more civilized and harmonious drinking environment by collaborating with various partners [14].