Core Viewpoint - The article discusses the rise of the internet celebrity Na Na and her successful nationwide tour, highlighting the intersection of abstract culture and live performances, as well as the emotional release it provides to audiences [4][15][27]. Group 1: Na Na's Tour Success - Na Na's recent concert in Beijing sold out quickly, including VIP tickets priced at 666 yuan, indicating her immense popularity [7][13]. - The concert atmosphere was characterized by audience engagement, with fans actively participating in the performance through inside jokes and memes, creating a unique communal experience [11][43]. - The tour's success is attributed to Na Na's ability to resonate with the audience's emotional needs, providing a space for emotional release amidst societal pressures [15][37]. Group 2: Abstract Culture and Audience Engagement - The article notes that abstract culture has transitioned from online to offline, with audiences gathering to engage in playful banter and memes during Na Na's performances [15][20]. - Na Na's ability to create and adapt memes during her shows has contributed to her popularity, as she actively engages with the audience and incorporates their humor into her performances [29][43]. - The phenomenon reflects a broader trend where audiences seek out absurd and non-mainstream content as a means of coping with stress and uncertainty in their lives [36][38]. Group 3: Professional Management Behind the Scenes - Despite the seemingly casual nature of Na Na's performances, they are managed by a professional team with experience in large-scale music events, ensuring a well-executed show [14][49]. - The article emphasizes the importance of having a skilled team to navigate the complexities of live performances, especially for internet celebrities like Na Na [48][52]. - The success of Na Na's tour has attracted attention from venue operators, indicating a potential shift in the live performance landscape towards more abstract and unconventional acts [52][53].
一边高喊「退票」,一边狂唱《爱如火》,那艺娜巡演「售如罄」凭什么?
36氪·2025-06-30 13:46