Core Viewpoint - The article discusses the ongoing price war in the Chinese automotive market, emphasizing that while price competition is a natural market behavior, the industry lacks clear rules and regulations to govern such competition [4][11][14]. Price War Dynamics - Tesla's announcement of price cuts for Model 3 and Model Y triggered a price war, with BYD and other domestic brands quickly following suit [2][3]. - The first five months of 2024 saw a significant increase in vehicle production and sales, yet the industry's profitability continued to decline, leading companies to prioritize market share over profits [4][3]. Market Conditions - The automotive market has shifted to a buyer's market, where consumers have more choices and are highly price-sensitive, prompting companies to lower prices to clear inventory [7][8]. - The concept of "orderly price wars" is rejected, with the focus instead on the need for established rules to prevent excessive competition and ensure fair practices [9][11]. Regulatory and Industry Response - Industry leaders call for the establishment of clear regulations to govern pricing and competition, emphasizing the importance of legal frameworks such as the Price Law and Anti-Monopoly Law [11][12]. - The role of industry organizations is highlighted as crucial in creating fair contracts and facilitating self-regulation among members [12][14]. Dealer Dynamics - The relationship between manufacturers and dealers remains strained, with dealers facing pressure from manufacturers to maintain inventory while dealing with fluctuating market prices [15][16]. - Regional dealers have shown better adaptability compared to national groups, as they can pivot more quickly to new market demands, particularly in the growing electric vehicle sector [16][18]. Transition to New Energy Vehicles - The transition to new energy vehicles is deemed essential for traditional dealers, with a significant market shift already underway, as evidenced by a penetration rate exceeding 50% for new energy vehicles [18].
又一轮价格战的喧嚣散去,被忽视的问题是什么?