中年旺旺，还在拼

Core Viewpoint - China Wangwang has reported a decline in revenue for the 2024 fiscal year, primarily due to adverse weather conditions affecting its snack food categories, while its dairy and beverage segment shows only slight growth amidst increasing market competition [3][4][7]. Revenue Performance - For the 2024 fiscal year, China Wangwang achieved a revenue of approximately 23.511 billion yuan, reflecting a slight decrease of 0.3% year-on-year, while the profit attributable to equity holders increased by 8.6% to 4.336 billion yuan [7][8]. - The decline in revenue is attributed to the ice cream and rice snacks categories, which experienced low double-digit and high single-digit declines, respectively, due to extreme weather and market conditions [8][15]. Business Segments - The dairy and beverage segment, which constitutes a significant portion of the company's revenue, saw a minor increase of 1.28% to 12.109 billion yuan, while other product categories like rice snacks and leisure foods experienced declines of 1.22%, 2.60%, and 8.55% respectively [15][19]. - The company has initiated internal restructuring and product-focused divisions to enhance channel collaboration and overall operational efficiency, resulting in a low single-digit revenue growth in the second half of the fiscal year [8][9]. Profitability - The gross profit margin for the 2024 fiscal year reached 47.6%, an increase of 1 percentage point year-on-year, driven by a decrease in the unit cost of raw materials and packaging [9][10]. - The net profit margin attributable to equity holders rose to 18.4%, reflecting a 1.5 percentage point increase year-on-year, aided by effective cost control and reduced financing costs [10]. Brand Challenges - The iconic Wangzai milk product faces challenges in connecting with younger consumers, as the brand has not significantly evolved to meet the preferences of the Z generation [16][21]. - The market share of Wangzai milk has been eroded due to increased competition from fresh and low-temperature dairy products, with the flavored milk market size declining from 102.6 billion yuan in 2014 to 60.4 billion yuan in 2020 [21][22]. Brand Revitalization Efforts - The company is focusing on brand rejuvenation through IP modernization and product innovation to engage younger consumers and combat brand aging [26][35]. - Initiatives include enhancing the Wangzai character's image and expanding into creative industries, such as merchandise and themed stores, to resonate with the younger demographic [31][34].