YU7再次打赢「逆风局」，小米如何打破偏见？

Core Viewpoint - Xiaomi is successfully breaking through industry skepticism and establishing itself as a strong player in the automotive sector, leveraging its technological advancements and strategic investments to achieve significant sales milestones and market recognition [2][4][10]. Group 1: Xiaomi's Automotive Success - Xiaomi's YU7 model achieved over 200,000 pre-orders within three minutes of its launch, surpassing the previous year's SU7 and setting a record in the Chinese automotive industry [2][7]. - The company has seen a remarkable turnaround, with its first mass-produced vehicle, the SU7, receiving nearly 90,000 pre-orders within 24 hours of its launch [7]. - Xiaomi's automotive division has made substantial investments in research and development, with over 57.9 billion yuan allocated to autonomous driving technology and a dedicated team of over 1,800 personnel [11][24]. Group 2: Technological Advancements - Xiaomi's self-developed electric motor has achieved an efficiency of 98.8%, with the V8s model reaching a record speed of 27,200 RPM, surpassing Tesla's Model S Plaid [11]. - The company has successfully transitioned from being perceived as a low-end smartphone assembler to a high-end automotive manufacturer, with its SU7 Ultra model competing with luxury brands [14][18]. - Xiaomi's investment in chip development has led to the production of a 3nm chip, making it the fourth company globally to achieve this technology [13]. Group 3: Market Positioning and Strategy - Xiaomi's strategy includes a focus on high-end products, with the SU7 Ultra priced at 529,900 yuan, capturing 20% of the market for vehicles priced over 500,000 yuan in China [14][15]. - The company has positioned itself to fill the market gap left by Apple's withdrawal from its automotive project, catering to Apple users with customized features [17]. - Xiaomi's commitment to R&D is evident, with plans to invest 200 billion yuan over the next five years, despite facing short-term profit declines [21][24]. Group 4: Industry Impact and Future Outlook - Xiaomi's rapid growth in the automotive sector is seen as a challenge to established players like Tesla, with the YU7 being recognized as a strong competitor in the Chinese market [24]. - The company aims to leverage its technological capabilities to gain respect and establish a competitive edge in the global market, moving away from internal competition within the domestic automotive industry [25].