盐财经·2025-07-01 09:56Core Viewpoint - The article discusses the phenomenon of "0-kilometer used cars" in the Chinese automotive market, highlighting the implications of this trend for the industry, including price wars and inventory management [6][19][48]. Group 1: Market Dynamics - "0-kilometer used cars" are vehicles that have been registered but not driven, often sold at a discount of 20%-30% compared to new car prices, with some models seeing price cuts of up to 30% [6][17]. - The emergence of this market segment is linked to the ongoing price wars in the automotive industry, where manufacturers and dealers are under pressure to reduce inventory and stimulate sales [19][44]. - The phenomenon has led to a complex export chain, particularly to markets like Russia, where these vehicles are sold under the guise of used cars to avoid tariffs [8][15]. Group 2: Regulatory and Industry Response - The Chinese Ministry of Commerce has initiated discussions to regulate the "0-kilometer used car" market, indicating a growing concern over the chaotic nature of this segment [14][43]. - Industry leaders, including Great Wall Motors' chairman, have criticized the practice, calling it a distortion of the market that could lead to long-term negative consequences for the automotive sector [11][48]. - The article notes that the practice of selling "0-kilometer used cars" is often a response to sales pressure from manufacturers to dealers, creating a cycle of inventory management issues [41][43]. Group 3: Consumer Implications - Consumers may face risks when purchasing "0-kilometer used cars," particularly regarding warranty coverage, as many manufacturers limit warranties to the first owner [32][36]. - The article highlights that the penetration rate of new energy vehicles in the used car market remains low, at around 7.9%, indicating consumer hesitance towards these vehicles [33]. - Concerns about the condition of these vehicles, including potential issues from prolonged storage, may affect consumer confidence and safety [39][41]. Group 4: Future Outlook - The article suggests that the current trend of "0-kilometer used cars" may evolve as regulatory frameworks are established and market dynamics shift, particularly in response to changing consumer preferences and international trade policies [29][30]. - The automotive industry is urged to focus on quality over price competition to foster a healthier market environment, as the ongoing price wars could lead to long-term detrimental effects on product quality and brand reputation [50][51].