品牌焕新 | Worldpanel消费者指数开启全球布局新篇章

Core Insights - The article announces the rebranding of Worldpanel to "Worldpanel by Numerator," marking its transformation into a leading first-party consumer purchase data and insights analysis company [1][3] - Worldpanel currently tracks over 563 billion consumer brand choices and 4 million shopping behaviors annually, establishing itself as the first global entity to continuously monitor consumer shopping behavior [1][3] - The company aims to leverage advanced data analytics and technology to provide actionable business insights and predict consumer trends, thereby driving future business models powered by AI [3][4] Business Expansion and Strategy - The rebranding signifies an upgrade in business scale and a commitment to becoming a global leader in consumer purchase data [3][4] - Worldpanel will continue to operate as a core business segment of CTR in the Chinese market, focusing on consumer market insights [1][4] - The integration of consumer behavior data, attitude research, and advanced analytical techniques will enable a systematic understanding of omnichannel consumer decision-making [4] Market Positioning - The company positions itself as a key player in connecting consumer insights with business decisions, providing reliable growth solutions for brands in a dynamic market [4] - Worldpanel aims to support local brands in exploring market potential and assist Chinese enterprises in their global expansion efforts [4] - The strategic expansion of Worldpanel's global business network, combined with technological transformation, is expected to enhance its capabilities in delivering trusted insights [4]