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国内五星酒店纷纷卷地摊,什么信号?
虎嗅APP·2025-07-01 10:42

Core Viewpoint - The trend of high-end hotels setting up street stalls is a response to the declining business environment, particularly in the wake of reduced corporate dining and changing consumer behaviors [18][30]. Group 1: Emergence of Street Stalls - High-end hotels across various cities in China, including Henan and Shaanxi, have started setting up food stalls outside their premises, offering affordable meals to attract customers [3][4][5][12]. - The trend began gaining traction around May, with hotels like 咸亨酒店 and 绍兴国际大酒店 successfully drawing crowds with their street food offerings [10][13]. - Social media reactions indicate a shift in consumer perception, with even luxury hotels engaging in this practice, suggesting a broader acceptance of this new business model [13][14]. Group 2: Reasons Behind the Shift - The hospitality industry has faced significant challenges this year, particularly due to restrictions on corporate dining and a decline in business travel, leading to a drop in revenue for many hotels [18][22]. - Reports indicate that over 60% of companies have cut travel budgets, with some sectors reducing them by more than 30%, impacting hotel occupancy and dining revenues [22][25]. - The shift in consumer spending habits towards value and affordability has prompted hotels to adapt by offering lower-priced food options [25][29]. Group 3: Long-term Implications - The current trend of street stalls may not be a temporary measure but could signify a fundamental shift in the business model of high-end hotels, which traditionally relied on corporate events and high-end dining [34][39]. - Hotels are exploring ways to transform their dining services, such as offering smaller, more affordable meals and leveraging online platforms for sales [36][37]. - The future of high-end hotels may involve a dual approach, catering to both luxury and mass-market consumers, thereby creating new customer engagement strategies [39][40].