Guilin Sanjin(SZ:002275) 商业洞察·2025-07-01 10:30Core Viewpoint - The article highlights the innovative marketing strategies of Guilin Sanjin and Sanjin Pian, particularly focusing on the "Urological Health Smooth Journey" campaign during the 12th anniversary of Urological Health Day on June 16, aiming to raise awareness about urinary health among a broader audience [1][15]. Group 1: Campaign Initiatives - Guilin Sanjin partnered with Didi Delivery to launch a public welfare initiative targeting drivers, addressing their unique health challenges related to prolonged sitting and inadequate hydration [3][4]. - A research report titled "Urological Health Smooth Journey - 2025 Care for Driver Groups" was published, based on surveys conducted with thousands of ride-hailing and freight drivers, to better understand their health habits and needs [6]. - A three-day themed truck parade took place from June 14-16 in key locations in Guangzhou, promoting awareness of urinary health through eye-catching slogans on custom trucks [8]. Group 2: Educational Efforts - The campaign included interactive activities such as care packages for drivers and engaging games to disseminate knowledge about urinary health [9]. - Experts in urology recorded educational videos using simple language to encourage good habits related to urinary health, alongside the release of a situational short film and an interactive H5 game to make learning more engaging [12]. Group 3: Brand Evolution - Since the inception of Urological Health Day in 2014, Guilin Sanjin has consistently evolved its marketing strategies, collaborating with various platforms to enhance public health awareness and adapt to market demands [15]. - The partnership with Didi Delivery represents a new approach to reach a specific occupational group, reinforcing the brand's commitment to improving public understanding of urinary health [15].