
Core Viewpoint - Gree Electric Appliances is undergoing significant management changes, with a focus on promoting younger executives and enhancing product quality, while addressing challenges in its subsidiary Gree Titanium [1][6][9]. Management Changes - The recent shareholders' meeting highlighted a notable increase in attendance, with around 400 shareholders present, reflecting growing interest in the company's direction [1]. - Dong Mingzhu remains as chairwoman, while Zhang Wei has taken over as president, indicating a shift in leadership dynamics [1][6]. - The new executive team is largely composed of individuals with strong educational backgrounds and extensive experience within Gree, emphasizing the company's commitment to internal talent development [5][6]. Product Quality and Market Position - Independent director Liu Shuwei praised the quality of Gree's products, including air conditioners and rice cookers, sharing personal experiences that underscore their durability [4][5]. - Gree's new product offerings, such as the enamel pot priced at 1600 yuan, have received positive feedback for their quality and design [4]. Gree Titanium Challenges - Gree Titanium has been identified as a financial burden, but recent management changes aim to improve its performance and align it with Gree's core business [9][11]. - The focus has shifted to profitable segments, with Gree Titanium now concentrating on lithium titanate, energy storage, and electric vehicles, while discontinuing less profitable lines [9][10]. Overseas Expansion Strategy - Gree's overseas revenue is currently below 15%, lagging behind competitors like Midea and Hisense, which have over 40% [13]. - The company is implementing localized marketing strategies to enhance brand presence in international markets, achieving significant market share in regions like North America and the Middle East [12][13].