一场关于「0公里二手车」的生意游戏

Core Viewpoint - The article discusses the emergence and implications of "0-kilometer used cars" in the automotive market, highlighting how this phenomenon disrupts traditional sales practices and affects both consumers and manufacturers [3][5][50]. Group 1: Market Dynamics - The concept of "0-kilometer used cars" refers to vehicles that have been registered but are sold as used cars, often with minimal mileage, creating confusion in the market [3][10]. - The number of used car transactions has surpassed new car registrations for four consecutive years, indicating a shift in consumer preferences towards used vehicles [14][15]. - The rise of "0-kilometer used cars" is attributed to changes in supply, with a significant influx of both traditional and new energy vehicles into the used car market [14][15]. Group 2: Consumer Behavior - Consumers are increasingly opting for "0-kilometer used cars" as a cost-effective alternative, especially among young graduates and middle-aged workers who seek both affordability and status [20][21]. - The perception of buying used cars has shifted from "buy new, not old" to "having a car is sufficient," reflecting changing attitudes towards vehicle ownership [15][20]. Group 3: Industry Practices - Some manufacturers engage in practices that inflate sales figures by registering vehicles under their names before selling them to used car dealers, contributing to the "0-kilometer" phenomenon [35][46]. - The article highlights that "0-kilometer used cars" serve as a financial tool for manufacturers and dealers, allowing them to meet sales targets and clear inventory while benefiting from government subsidies [46][47]. Group 4: Challenges and Risks - The proliferation of "0-kilometer used cars" has led to price wars, impacting the profitability of traditional car manufacturers and dealers [49][50]. - The reliance on inflated sales data and the neglect of product experience have drawn criticism from industry observers, indicating potential long-term risks for the automotive sector [50][51].