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苏北三线城市,怎么成了韩国人的快乐老家?
36氪·2025-07-01 13:54

Core Viewpoint - Yancheng, a third-tier city in Jiangsu Province, is gaining popularity among South Korean tourists, particularly for golf, due to its proximity and cost-effectiveness compared to other destinations [3][7][32]. Group 1: South Korean Tourists and Golf - South Korean tourists, like Pei Ni, find Yancheng an attractive golf destination due to its short travel time and affordable costs, allowing them to play multiple rounds in a short trip [5][6]. - The number of South Korean visitors to Yancheng has significantly increased, with over 6,500 arrivals recorded by the end of April this year, marking a 61.9% year-on-year growth [7][8]. - Yancheng's golf courses are becoming increasingly popular, with the Shuyang Island Golf Club receiving 3,700 South Korean visitors in the first quarter alone [8][10]. Group 2: Local Adaptations and Services - The influx of South Korean golfers has led to improvements in local golf course services, including the introduction of Korean cuisine and staff who can communicate in Korean [10][11]. - Local golf courses offer competitive pricing for South Korean tourists, with costs for playing a round being lower than for local players, making it an attractive option for them [10][11]. - The presence of South Korean tourists has also led to a more vibrant atmosphere at local golf courses, with increased activity and demand for services [8][10]. Group 3: Cultural Integration and Community - Yancheng has a long-standing relationship with South Korea, having attracted numerous Korean enterprises since 1993, resulting in a significant Korean community in the city [15][16]. - The local government has established services to cater to the Korean population, including dedicated Korean language support at service centers [16]. - South Korean residents in Yancheng often engage in local activities, such as golf, and contribute to the cultural exchange between the two countries [16][20]. Group 4: Tourism and Natural Attractions - Yancheng is not only known for golf but also for its natural attractions, such as the wild elk and the unique coastal wetlands, which are drawing more tourists [24][32]. - The city has been promoted as a weekend getaway for urban dwellers from Jiangsu, Zhejiang, and Shanghai, emphasizing its accessibility and natural beauty [3][32]. - The local tourism industry is adapting to the growing interest in nature-based experiences, with services tailored to visitors seeking to explore Yancheng's wildlife and landscapes [31][32].