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14个月等不起!小米YU7“爆单”,多家车企“截胡”

Core Viewpoint - Xiaomi's YU7 model has exceeded market expectations in terms of pre-orders and locked orders, leading to significantly extended delivery times, causing concern among consumers and competitors [1][2]. Delivery Cycle - As of July 1, the delivery cycle for the YU7 model ranges from 38 to 60 weeks, meaning customers who place a 5000 yuan deposit may not receive their vehicle until March of the following year [1]. - The delivery cycles for different versions of the YU7 are as follows: YU7 standard version: 57-60 weeks, YU7 Pro version: 50-53 weeks, YU7 Max version: 38-41 weeks [1][2]. Competitor Actions - Competitors have begun to "steal" Xiaomi YU7 orders by offering to reimburse the 5000 yuan deposit for customers who switch to their brands [4][5]. - Various brands, including Zhiji, NIO, and Zeekr, have implemented "reimbursement" policies to attract customers away from Xiaomi [4][5]. Customer Sentiment - Customers are expressing concerns about the long wait times, with some considering switching to other brands due to the uncertainty of delivery and potential tax implications [7][8]. - A customer reported that the initial promise of an 11-month delivery has now extended to 51-54 weeks, prompting them to explore other options [7]. Tax Policy - The Chinese government has announced that the vehicle purchase tax exemption for new energy vehicles will gradually decrease until 2027, which may impact consumer decisions regarding the timing of their purchases [9].