Core Viewpoint - The article emphasizes the importance of learning from Japan's consumer market strategies during economic downturns, highlighting the need for innovation and efficiency in the face of challenges in the Chinese consumer market [6][7][14]. Group 1: Event Overview - The event will take place from August 7 to August 9 in Shanghai, featuring prominent figures from the Japanese and Chinese consumer industries [9][11]. - The course aims to provide a deep dive into the methodologies of Japanese consumer giants, focusing on efficiency, demand reconstruction, and capital strategies [5][13]. Group 2: Key Insights from Japanese Market - Historical analysis shows that during economic downturns, brands can experience significant growth, as evidenced by Japanese companies like Salaria and Uniqlo [14]. - Specific strategies such as "reduction management" and "demand reconstruction" are crucial for navigating low-growth environments [14][18]. Group 3: Course Content - The course will cover three main areas: efficiency revolution, demand reconstruction, and capital strategies, with insights from industry leaders [14][16]. - Notable speakers include former executives from successful Japanese companies who will share their experiences and strategies for thriving in challenging markets [17][21]. Group 4: Target Audience - The event is aimed at founders and CEOs of consumer enterprises looking to break through growth ceilings and optimize cost structures [24].
“日本消费研究第一人”三浦展、萨莉亚前社长、明治食品“爆款教父”,8月齐聚上海