Core Viewpoint - The article analyzes the changes in the news and media industry from a macro perspective, emphasizing that the essence of media is content, regardless of the era, whether traditional or internet-based [1]. Group 1: Types of Content - Content can be categorized into three types: serious professional news, conversational news, and non-news content. Serious professional news includes finance, technology, and public policy, represented by entities like Bloomberg, but it has a high understanding threshold and limited consumer base [2]. - Conversational news, which includes social news and entertainment news, has a lower understanding threshold and satisfies public curiosity, making it a staple in content consumption from traditional to internet media [3]. - Non-news content encompasses various forms such as films, literary works, and entertainment programs, which often dominate media offerings due to their broad appeal and lower production costs [4][5]. Group 2: Historical Context and Media Dynamics - The traditional media era was characterized by a "golden age" for institutional media, where media outlets relied heavily on non-news content for revenue, despite being classified as news organizations [6][7]. - The internet has disrupted this model by decoupling media licenses from content distribution, shifting the power to platforms like WeChat and Douyin, which now serve as primary content containers [8][9]. Group 3: Challenges in the Internet Era - The internet has significantly reduced the physical costs of content distribution, allowing anyone to become a media producer, which poses a challenge to traditional media institutions [9]. - The production of conversational news has increasingly moved away from institutional media, with independent creators often outperforming traditional outlets in both quality and engagement [10]. - The shift to a decentralized distribution model has led to a situation where high-traffic content overshadows lower-traffic news, exacerbating the challenges faced by serious professional news [11][12]. Group 4: Market Dynamics and Content Consumption - The article highlights that even in the pre-internet era, serious professional news constituted a small fraction of overall media content, with non-news content being essential for media's mass appeal [13]. - The disparity in revenue between non-news and news content has widened, reflecting market mechanisms and consumer preferences for more engaging, less formal content [14].
新闻不等于传媒，它从来就是奢侈品
虎嗅APP·2025-07-02 10:47