XIAOMI(HK:01810) 证券时报·2025-07-02 14:07Core Viewpoint - Xiaomi's Yu7 SUV has achieved remarkable pre-order numbers, indicating strong market demand and consumer confidence in the product [3][4]. Group 1: Product Launch and Sales Performance - The Yu7 SUV was officially launched on June 26, with a starting price of 253,500 yuan, and it quickly became a "phenomenal" product [3]. - Within three minutes of its launch, the Yu7 received over 200,000 pre-orders, and within one hour, this number increased to 289,000 [3]. - After 18 hours, the total pre-order volume surpassed 240,000 units [3]. Group 2: Customer Insights and Market Position - The average age of Yu7 owners is approximately 33 years, slightly older than that of SU7 owners, with a higher proportion of female drivers [4]. - Over 52% of Yu7 owners are iPhone users, which is 4% higher than the SU7 [4]. Group 3: Production and Delivery Expectations - Due to the overwhelming demand, the estimated delivery time for the Yu7 standard version has been pushed back to over 58 weeks [4]. - The initial delivery target for the year was set at 300,000 units, which has been revised to 350,000 units due to increased production capacity [4]. Group 4: Competitive Landscape - There are reports of other car manufacturers attempting to "steal" Yu7 orders, but Xiaomi's CEO emphasized the importance of focusing on product strengths rather than disparaging competitors [4].