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国内五星酒店纷纷卷地摊,什么信号?
36氪·2025-07-02 12:39

Core Viewpoint - The trend of high-star hotels setting up street stalls is a response to the declining business environment, driven by reduced demand for traditional services like business meetings and high-end dining [27][50][64]. Group 1: Emergence of Street Stalls - High-star hotels across various cities, including Henan and Shaanxi, have started setting up food stalls outside their premises, offering affordable meals to attract customers [5][10][20]. - The phenomenon has gained traction, with hotels like Shaoxing International Hotel and Tianjin Ritz-Carlton participating in this trend, indicating a shift in strategy to adapt to changing consumer behavior [15][20][27]. Group 2: Business Challenges - The hospitality industry is facing significant challenges, including a decline in business from corporate clients due to stricter spending policies and reduced travel budgets [34][39]. - Reports indicate that over 60% of companies have cut travel budgets, with some sectors experiencing reductions of 15%-30%, impacting hotel revenues [34][36]. Group 3: Consumer Behavior Changes - There is a noticeable shift in consumer preferences towards value for money, with customers now more inclined to purchase affordable meals from hotel stalls rather than dining in [40][44]. - The trend reflects a broader consumer sentiment where "face consumption" is no longer prioritized, leading to increased demand for lower-priced options [40][44]. Group 4: Long-term Implications - The shift to street stalls is not merely a temporary measure but may indicate a fundamental change in the business model of high-star hotels, which will need to balance high-end and mass-market offerings [64]. - The industry is exploring ways to adapt by offering smaller, more affordable menu items and leveraging online sales channels to reach a broader audience [61][63].