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“部分车企诋毁歪曲,大可不必”!雷军时隔3个月再直播,信息量很大

Core Viewpoint - The launch of the Xiaomi YU7 has exceeded expectations, achieving significant pre-order numbers and demonstrating strong product positioning and capabilities [3][9]. Group 1: YU7 Sales Performance - The Xiaomi YU7 achieved 200,000 pre-orders within 3 minutes and 289,000 within an hour, marking a historic milestone in China's automotive industry [3]. - The average age of YU7 pre-order customers is approximately 33 years, with over 30% being female, which is an increase of 4.5% compared to the SU7 [5]. - The proportion of iPhone users among YU7 owners is 52.4%, which is 4.4% higher than that of SU7 users [6]. Group 2: Product Positioning and Pricing - The pricing decision for the YU7 was made quickly, with concerns about consumer acceptance above 250,000 yuan, but confidence in product quality was emphasized [9]. - The company faced skepticism regarding the pre-order numbers, but clarified that their statistics align with industry standards [9][11]. Group 3: Competition and Market Strategy - Competitors have employed tactics to intercept potential YU7 buyers, but the company believes these tactics are inaccurate and unnecessary [13][14]. - The company emphasizes the importance of product quality and has conducted extensive testing to ensure reliability, acknowledging that any issues would be magnified by public scrutiny [16]. Group 4: Future Plans - There are currently no plans to launch a Redmi-branded vehicle, as the focus remains on establishing the Xiaomi automotive brand [18].