DONGFENG GROUP(HK:00489) 第一财经·2025-07-02 15:26Core Viewpoint - Despite challenging operating conditions, Nissan is actively seeking partnerships to explore breakthrough paths, including a new joint venture with Dongfeng Motor Group focused on automotive export business [1][2]. Group 1: Joint Venture and Strategic Moves - Dongfeng Motor Group announced a joint venture with Nissan (China) Investment Co., Ltd. to establish a new company primarily for automotive export, with a registered capital of 1 billion yuan, where NCIC contributes 60% and Dongfeng contributes 40% [1]. - The joint venture aims to leverage both parties' financial resources and supply chain capabilities to export vehicles, parts, and accessories to agreed overseas markets [1]. - Dongfeng has previously established joint ventures with NCIC, indicating a strong mutual interest in expanding export operations [1]. Group 2: Market Strategy and Product Development - At the Shanghai Auto Show, Nissan's China management emphasized a new global strategy, with plans to launch the Dongfeng Nissan N7 and Zhengzhou Nissan Frontier Pro PHEV for overseas sales within a year [2]. - The company aims to achieve significant breakthroughs in exports by utilizing Nissan's global dealer network and implementing differentiated strategies [2]. - Nissan plans to increase its electric vehicle offerings from 8 to 10 models by summer 2027, indicating a commitment to expanding its product lineup in response to market demands [2]. Group 3: Performance Challenges - Nissan's financial performance has deteriorated, reporting a net loss of 670.9 billion yen for the fiscal year ending March 31, 2025, compared to a profit of 426.6 billion yen in the previous fiscal year [2]. - In the Chinese market, Nissan's annual sales have declined from over 1.13 million units in 2021 to 690,000 units in 2024, highlighting the need for strategic shifts to regain market share [2].