美股研究社·2025-07-03 11:08Core Viewpoint - The launch of Xiaomi's YU7 electric vehicle has created significant market disruption, leading to strategic adjustments by competitors like Li Auto, which is preparing to face direct competition in the electric SUV segment [3][4][22]. Group 1: Xiaomi YU7 Launch Impact - Xiaomi YU7 was launched on June 26, with impressive initial sales figures: over 200,000 pre-orders in 3 minutes, 289,000 in 1 hour, and 240,000 within 18 hours, setting a new record for electric vehicle sales [3]. - The YU7's competitive pricing starts at 253,500 yuan, which overlaps with Li Auto's upcoming models, particularly the i6 [19][21]. Group 2: Li Auto's Strategic Response - In response to the YU7's success, Li Auto announced an organizational restructuring to enhance operational efficiency and competitiveness in the electric SUV market [4][8]. - Li Auto is set to launch two new electric SUVs, the i8 and i6, with the i6 directly competing with the YU7 in terms of pricing and market segment [7][23]. Group 3: Market Dynamics and Challenges - Li Auto's stock showed mixed performance following the YU7 launch, with a slight increase on the launch day but a subsequent decline, reflecting market concerns [10]. - Li Auto has adjusted its quarterly delivery expectations, now forecasting approximately 108,000 vehicles for Q2, down from previous estimates, indicating potential challenges in meeting sales targets [27][30]. Group 4: Competitive Landscape - The electric SUV market is becoming increasingly competitive, with various brands, including Leap Motor, posing threats to Li Auto's market share [34][36]. - Li Auto's average selling price has decreased, impacting revenue, while the company faces pressure from new entrants and existing competitors [33][39]. Group 5: Future Outlook - Li Auto aims to achieve a total annual sales target of 640,000 vehicles, but will need to significantly ramp up deliveries in the latter half of the year to meet this goal [28][31]. - The success of the i8 and i6 will be crucial for Li Auto to maintain its market position and counter the aggressive entry of Xiaomi into the electric vehicle space [40].