预售价，成了定价策略的一部分

Core Viewpoint - The gap between pre-sale and market prices of new energy vehicles has been widening over the past three years, leading to pre-sale prices losing their reference significance [2][5][8]. Group 1: Pricing Strategy - On July 3, Xiaopeng Motors launched the G7 with a starting price of 195,800 yuan, which is 40,000 yuan lower than the pre-sale guidance [4]. - The aggressive pricing strategy is a direct response to market competition, aiming to stabilize sales performance [4][6]. - The G7's pricing strategy reflects a broader trend in the industry where new energy vehicles often see significant price reductions from pre-sale to market launch [8][11]. Group 2: Sales Performance - Xiaopeng Motors has achieved over 30,000 monthly deliveries for eight consecutive months, with the MONA M03 contributing over 40% of sales [5]. - The G7 has already seen strong initial order performance, with over 10,000 units reserved within nine minutes of launch [6][7]. Group 3: Market Trends - The average price drop from pre-sale to market launch for new energy vehicles has increased, with 2023 showing an average decline of 11.3% [11]. - The widening gap between pre-sale and market prices is attributed to intensified market competition and changing consumer sensitivity to pricing over other features [16]. Group 4: Competitive Landscape - The G7 faces competition from various models in the same price range, including the Xiaomi YU7 and Tesla Model Y, which may influence its market positioning [6][7]. - The introduction of advanced technology in the G7, such as self-developed AI chips, aims to enhance its appeal against competitors [7].