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领先一代!后百万时代的全球纯电动VAN仅卖7.99万元?
第一商用车网·2025-07-04 06:59

Core Viewpoint - The article discusses the competitive landscape of the new energy VAN market, highlighting the importance of brand selection and product differentiation in a market characterized by severe product homogeneity and escalating prices [1][2]. Product Overview - The "third-generation urban new energy light vehicle platform" launched on June 30 has achieved full coverage of 6-13 cubic meter products, positioning itself as a leader in the industry [2][4]. - The newly launched "Far-Reach Star Enjoy V7E" is priced at 79,900 yuan after a promotional fund of 10,000 yuan, achieving market coverage with various models including 6-cubic meter "Value VAN," 7-8 cubic meter "Super Energy VAN," and 8-13 cubic meter "Super VAN" [5][21]. Design and Features - The Far-Reach Star Enjoy V7E features a front-wheel drive design, enhancing internal space utilization, with a standard version cargo volume of 7.5 cubic meters, which is larger than competitors in the same price range [6][10]. - The vehicle includes advanced features such as a 51.4 kWh battery with a CLTC range of 375 kilometers, and a low energy consumption of 13.8 kWh per 100 kilometers, which is the lowest in the industry [13][17]. Comfort and Technology - The vehicle's design allows for a convertible driving space with a layout that can transform into a sleeping area, and it includes multiple storage options and modern conveniences such as a 12.3-inch touchscreen and AI voice control [16][19]. - The Far-Reach Star Enjoy V7E is equipped with a comprehensive safety system, including a cage body design and multiple airbags, achieving high safety standards [17][19]. Market Position and Future Outlook - The new energy VAN market in China has surpassed 1.2 million units, entering a "post-million" era, with the Far-Reach Star Enjoy V7E expected to lead the global development of new energy VANs [10][11]. - The company aims to provide a diverse range of ownership models, including sales, leasing, and battery separation options, to meet various customer needs and reduce entry barriers [19][21]. - The company has achieved significant milestones, with the 400,000th new energy commercial vehicle produced, and anticipates rapid growth towards the 500,000th unit [23].