“电子垃圾三件套”，捞了中国男人几百亿？

Core Viewpoint - The article discusses the evolving consumer behavior of men, particularly in the context of gaming peripherals, highlighting the increasing demand for high-end keyboards, game controllers, and RGB lighting as a reflection of their interests and spending habits [3][79]. Group 1: Market Overview - The Chinese keyboard market is projected to reach approximately 15 billion yuan by 2025, with expectations to double to 30 billion yuan within five years [80]. - The gaming controller market in China is emerging rapidly, with a significant sales spike following the release of the game "Black Myth," where daily sales exceeded 4 million yuan shortly after launch [82]. - High-end products in the gaming peripherals sector contribute disproportionately to revenue, with high-end keyboards accounting for nearly 30% of sales despite only representing 15% of total volume [83]. Group 2: Product Characteristics - Keyboards are increasingly valued for their weight and sound quality, with heavier models being preferred for their tactile feedback and stability during use [15][26]. - The sound produced by mechanical keyboards has evolved, with a trend towards richer, more satisfying auditory experiences, often referred to as "HiFi" sounds in the gaming community [32][36]. - Game controllers are becoming more customizable, with features that allow users to adjust sensitivity and button configurations to suit different gaming scenarios [54][56]. Group 3: Consumer Behavior - The article emphasizes that men's purchasing decisions for gaming peripherals are driven not only by functionality but also by the emotional satisfaction derived from owning and customizing these products [78][130]. - The act of modifying and personalizing gaming equipment provides a sense of control and fulfillment, allowing consumers to express individuality and creativity [128][134]. - The phenomenon of "geek culture" surrounding gaming peripherals encourages consumers to invest heavily in high-end products, often leading to significant financial outlays for customization and upgrades [89][93].