当装修变得像点外卖一样简单

Core Viewpoint - The home decoration industry in China is facing significant challenges due to its fragmented nature, leading to a complicated and unsatisfactory consumer experience. The introduction of a standardized, modular approach to home decoration, akin to ordering food delivery, could potentially resolve these long-standing issues [2][3][7]. Fragmentation and Consumer Experience - Consumers are currently required to make over 200 decisions during a typical home decoration project, which complicates the process and often results in dissatisfaction with the final outcome [5][6]. - The industry has a high complaint rate, with a 23% year-on-year increase in complaints in 2024, primarily due to additional costs and delivery discrepancies [1]. Innovative Solutions - Companies like Beike are attempting to address these issues by offering a "one-click packaging" model that simplifies the decoration process into a standardized product offering, allowing consumers to select a package without needing to understand the technical details of each component [6][9][13]. - This model aims to transform home decoration from a complex, labor-intensive process into a straightforward, consumer-friendly experience [10][12]. Modular Design and Customization - Beike's approach includes a modular design that allows for customization while maintaining a standardized framework, ensuring quality in critical areas like plumbing and electrical work [15]. - The system is designed to adapt to various living scenarios and user needs, providing tailored solutions for different household types [12]. Industry Transformation - The shift from a "handicraft" to a "manufacturing" mindset in the home decoration industry is underway, with companies that possess data capabilities, supply chain integration, and standardized delivery gaining a competitive edge [17]. - This transformation is not just about business model innovation but also represents a significant change in consumer perception of home decoration, making it a more accessible and less daunting task [16][18].