从车商大佬到储能巨头！如今又要跨界造车？这家成立4年的新企业，葫芦里卖的什么药？

Core Viewpoint - The article discusses the entry of Choneng New Energy into the automotive industry, highlighting its ambitious plans and the background of its founder, Dai Deming, who has a successful track record in both the home appliance and automotive sectors [2][11][26]. Group 1: Company Overview - Choneng New Energy is based in Hubei and specializes in energy storage batteries, power batteries, and energy management systems, positioning itself as a lithium-ion battery technology company [3][5]. - The automotive division of Choneng has grown to over 100 employees and is actively recruiting for various roles, indicating significant ambitions in the electric vehicle manufacturing sector [5][6]. - The first vehicle from Choneng is expected to target the market segment of range-extended SUVs, competing with models like Xiaomi's YU7 and AITO's M5 [10]. Group 2: Founder Background - Dai Deming, born in 1964, transitioned from a military career to the business world, initially in home appliances before moving into automotive sales [13][14]. - He founded Hubei Hengxin Delong Industrial Co., Ltd. in 2000, capitalizing on the booming automotive market post-China's WTO accession [20][22]. - Under his leadership, Hengxin has become the fourth-largest automotive dealer in China, with revenues reaching 78.51 billion yuan [26]. Group 3: Investment and Market Strategy - Choneng New Energy was established in August 2021, strategically entering the market just before the surge in demand for energy storage solutions [45][51]. - The company has invested 10 billion yuan in building its manufacturing base, which was completed in just 10 months [53]. - Choneng has launched a competitive pricing strategy, offering its 280Ah energy storage lithium battery at a price of no more than 0.5 yuan/Wh, a reduction of approximately 40% compared to previous prices [59]. Group 4: Market Position and Future Prospects - As of October 2023, Choneng has established partnerships with major domestic and international power groups, receiving orders from countries including Japan, the USA, and Australia [63]. - The company aims to expand its production capacity significantly, with plans for additional investments in the coming years [64]. - Choneng's entry into vehicle manufacturing is seen as an attempt to control the downstream supply chain, leveraging its existing automotive dealership network for potential success [74].