BYD(SZ:002594) 日经中文网·2025-07-04 05:48Core Viewpoint - BYD plans to launch a lightweight electric vehicle in Japan in the second half of 2026, aiming to capture market share ahead of local competitors [1][3]. Group 1: Market Entry Strategy - BYD's entry into the Japanese market is driven by the potential of lightweight vehicles, which are considered national cars in Japan [3]. - The company aims to leverage its experience in China to develop a competitive lightweight electric vehicle, referencing Honda's N-BOX for design [1][5]. Group 2: Competitive Landscape - BYD views Tesla as a key competitor globally and is positioning its products, such as the SeaLion 7 and SEAL, against Tesla's offerings [5]. - In the lightweight vehicle segment, BYD targets Honda's N-BOX, which has been the best-selling new car in Japan for three consecutive years [5][6]. Group 3: Pricing and Profitability - BYD intends to set prices for its lightweight electric vehicles below those of Japanese manufacturers while ensuring profitability [6]. - The company is currently assessing how to balance performance improvements with cost control to maintain competitive pricing [6]. Group 4: Future Market Dynamics - The Japanese market for lightweight electric vehicles is expected to see increased competition, with major local manufacturers planning to launch their models by 2026 [7]. - BYD's expansion in Japan is crucial as its growth in the Chinese market is slowing, necessitating a focus on international markets [7].